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The payment experience is one of the most important aspects of dining out. It can either make or break a customer’s perception of a restaurant. That’s why it’s so important to get it right.

The restaurant landscape is in constant flux, as consumer preferences and market trends shift. To remain competitive and resilient, Quick Service Restaurants (QSRs) must keep pace with the most important factors driving change in their industry.

We love our drive-thrus

 

Today's environmentally conscious society has prompted businesses to focus on sustainability in order to reduce their carbon footprint and contribute to a greener future. QSRs are no exception; they're striving for eco-friendly alternatives to traditional food packaging.

Your kitchen is the nerve centre of your hospitality business.  No hospitality business can operate without a kitchen to prepare meals for your customers – whether they’re eating them in your restaurant or in their own home; whether your kitchen is in the restaurant, or whether you operate a ‘dark kitchen’ offsite. The way your kitchen is run can have a direct impact on two of the key drivers of success in hospitality – customer satisfaction and cost efficiency.  

The Quick Service Restaurant (QSR) industry is witnessing a paradigm shift as virtual brands take centre stage, driven by consumers' increasing appetite for innovative concepts and delivery options. A series of recent studies reflect the growing significance of virtual brands in the QSR landscape, with Euromonitor International predicting that they will account for a staggering 25% of restaurant sales by 2025.

Learn why unifying your online and offline payments can be the secret weapon for your franchise's operational efficiency from leading payments platform Adyen. 

QSR operators do not have to look high and low for the secret sauce to unlock long-term success in this rapidly changing business environment. They have a clear and present opportunity to dramatically increase customer loyalty, expand market share, and drive revenue growth with four key ingredients.

Omnichannel loyalty is a new approach to customer loyalty that integrates all channels and touchpoints to create a seamless, personalised experience for customers. It involves collecting data from various sources such as social media, mobile apps, websites, and in-store interactions to personalise customer experiences across all channels. The goal is to build long-lasting relationships with customers and increase customer lifetime value.

The Quick Service Restaurant (QSR) industry is one of the most competitive and dynamic industries in the world. Consumers have a wide variety of options to choose from when it comes to satisfying their hunger. This is why building relationships with customers is crucial to the success of any QSR business. Creating and maintaining a long-term relationship with your customer ensures your interactions with your audience are meaningful, engaging and consistent. That’s why implementing a relationship marketing strategy with your loyal customers can be meaningful for both involved for the long haul.

It's no secret that consumers are becoming more aware of the value of their data, and more concerned about who is collecting it and what they're doing with it. According to a report by Cheetah Digital, 35% of consumers have received creepy personalisation based on information that they did not directly share with the brand while 49% are frustrated by receiving irrelevant content or offers.

Did you know that food production and waste are responsible for 26% of global greenhouse gas emissions? Moreover, when food waste decomposes in a landfill, it releases methane gas—a greenhouse pollutant that is 26 times more potent than carbon dioxide. Although the hospitality and foodservice sector generates 1 million tonnes of organic waste per year, only less than 8% is recycled.

Brand loyalty is a concept that's been around since the dawn of advertising. Marketers have been trying to develop loyal customers for decades, and with good reason--it leads to higher profits, more sales and higher customer retention rates. However, in today's world where self-expression is so important and brands are competing for attention more than ever before, how can QSRs implement an effective loyalty program?

Quick Service Restaurants (QSRs) are under increasing pressure to adopt more sustainable practices in their operations. That's why QSR businesses are always looking for ways to improve the efficiency and sustainability of their operations. One area that has seen a lot of improvement in recent years is packaging. As QSRs continue to search for ways to reduce costs while also being more environmentally conscious, it's important to find a sustainability partner in their packaging supplier.

Sustainability is a topic that's been on the minds of QSR businesses for a long time. From recycling to using local produce, it's clear that fast food chains are looking for ways to reduce their carbon footprint and make sure they're doing everything they can to support the environment.