, Australia

Soul Burger releases new plant-based meatball sub range

The new menu will be part of the chain’s new $10 value deal

Soul Burger has released a plant-based meatball sub range as part of the launch of its new value deal called $10 Temptations that will feature a burger or sub of the day priced at only $10,

The new plant-based sub range comes in three flavours, the Sweet Onion and Peppers sub and the Banh-Mi sub, and the base Sub-Me. The meatballs are marinated overnight and then paired with different fillings to create a unique food experience.

According to Soul Burger CEO and Founder Amit Tewari, the new deal is the burger chain’s answer to rising costs as inflation continues to hit menu prices across Australia.

The deal is limited to dine-in customers, a move Soul Burger said is part of their plans to drive more customers back o in-store dining.

“Like almost every quick service restaurant group, COVID changed how our customers ordered. We went from doing a small amount of delivery to a massive amount of delivery. And delivery is really expensive, especially when it’s done through the 3rd party groups and not directly through our app. Our $10 temptations offer is about driving customers back in store and rewarding them with amazing deals they’ll struggle to get anywhere else in Sydney,” Amit Tewari, Founder and CEO of Soul Burger said.

The offer is available on 15 August and would only be available for a limited time.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Domino’s net profit drops 74%
The international chain is also planning to downsize by as much as 20%.
Subway’s $9b sale draws near: report
Private equity firm Roarke is reportedly in the lead as a buyer.
Krispy Kreme apologises, takes down offensive ad
All ads related to the congratulations campaign have been taken down