Adamantem Capital acquires majority stake in Boost Juice operator

The deal was reportedly worth $350m.

Private equity firm Adamantem Capital has acquired Bain Capital’s majority stake in Retail Zoo, the operator of Boost Juice and Betty’s Burgers.

“We are pleased to announce that Adamantem has signed binding documentation to acquire a majority stake in Retail Zoo, operator of leading brands Boost Juice and Betty’s Burgers. This will be the fifth investment for Adamantem’s Fund II,” Adamantem said in a LinkedIn post.

Retail Zoo, a leading multi-brand platform has a portfolio of over 750 stores across the Boost Juice, Betty’s Burgers, Salsals and CIBO brands in Australia and internationally.

Retail Zoo has deep industry experience in the food retail sector, with a strong management team and platform supporting market-leading brands. Boost is the largest smoothie and juice brand and Betty’s is the fastest-growing casual dining brand, in Australia.

The company’s founder Janine Allis will remain a shareholder and director.
In 2014, Bain Capital bought the majority stake in Retail Zoo for $185m from the Riverside Company.

Also Read

Grill’d hints at international expansion in expanded partnership with Adyen

Grill’d opens first drive-thru

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit